The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.
A brand is not:
All of these things can be expressions of your brand but they are not your brand.
Here’s the simplest way we here at Digital Heven defines brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.
We promotes brands in different ways such as through microsites, social media marketing, motor vehicle advertising, on display adverting together with TV and radio advertising, email marketing, SEO and PPC. We combine both traditional and modern marketing channels by use of technology to make your brand get the relevant recognition it deserves.
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Design must be functional, and functionality must be translated into visual aesthetics without any reliance.
“Heven Digital Marketing consistently delivers excellent results. We enjoy working with them and have seen a strong return for our investment.”
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Heven Digital Marketing Consulting™, LLC offers robust digital marketing services to both corporate organization and individuals. Our business goal is to become one of the leading digital marketing agencies in East and Central Africa with high profile corporate and individual clients scattered all around the world.