Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need.
As James O'Brien of Contently wrote, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. "Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy
Content Marketing helps:
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Heven Digital Marketing Consulting™, LLC offers robust digital marketing services to both corporate organization and individuals. Our business goal is to become one of the leading digital marketing agencies in East and Central Africa with high profile corporate and individual clients scattered all around the world.